If you’re a professional in the workforce, you’ve probably seen a cultural shift towards making data-driven decisions. If you’re a student, you’ve probably seen new classes teaching business and marketing majors new data analytical tools and coding languages. You don’t need us to convince you that new skills and capabilities are needed to stay competitive in the workforce, especially in business and marketing functions.
But which skills or capability do I need to learn to stay competitive? It’s been said that engineers have the technical skills necessary to analyze the data but don’t know how to ask the right questions. Business professionals ask the right questions but don’t know how to analyze the vast amount of data. The ideal case is to obviously find a person that can ask the right business questions and analyze the data.
So, again, which skills or capabilities do I need to learn? Almost all data these days are stored in a database. So you can learn any tool that can take data out of the database and analyze it. But most common tool/language is SQL but there are also other tools out there like python, R, and Tableau. Once the data is out of the database, you’ll need to put on your business hat to analyze the dataset in a meaningful way.
We have some guides to help you along your journey. You should get started right away!
Here are the some reasons why understanding databases and having data analytical skills are useful in business analytics:
Easily Access and Manipulate Data
As more and more data come on your way, there’s no better option than having a database system. Here, you can just pull out the specific information you need from a vast ocean of data. Simply type a query to get what you need – sounds more convenient, right? An SQL database keeps your data organized and speed up data processing. Having a database management system definitely makes your life easier!
Analyze Data with Only A Few Commands
There’s no easier way to analyze trends than visualizing them with colorful details! By adding the parameters you need and setting up the graphics command, your data instantly comes to life. In business, understanding trends is very important. You will be updated with new insights and come up with wiser decisions for your business operations.
Help You Support Prototyping, Data Management, and Reporting
With the advancement of technology, a lot of systems being used in businesses today are already automated. A few basic skills in SQL will help you understand the data and provide you the information you want to extract from the system. This in return makes it easier for you to create analysis and reports, as well as build prototypes for your projects or case studies.
More Opportunities in the Business World
As a business and marketing student or professional, having analytical skills allows you to gather insights from large sets of data. As large organizations continue to flourish, more and more companies use automated database systems to efficiently run business operations. Being able to navigate the vast amount of data will definitely help you answer complex business questions.
So, what’s next?
Learning SQL and other powerful tools/languages does not really require you to be a hardcore software engineer. All you have to know are the basic functionalities on how to select particular rows or columns of data, the basic mathematical operations to manipulate data, and some simple queries to visualize the information you have.
If you want to learn the basics of SQL, just go to our tutorial.
You will find an easy-to-follow guide with all the basics you need to start learning SQL right away. Moreover, Strata Scratch provides a user-friendly platform you can use to practice writing simple queries. The platform also provides sample datasets which you can use in designing your prototype or answering your case studies.
Happy analyzing! And if you have any questions, email us at firstname.lastname@example.org.
In the business world, data is everything. We use data to help us understand the market and our customer. Successful businesses are data-driven and integrate their data-driven decision making into their business processes. We’ve seen the continuous growth of the tech industry – think Facebook and Google – in part due to their data-driven approach to building and growing products.
Data itself has been democratized. Companies collect vast amounts of internal and external data. Data engineering and science teams are formed to help turn data into insights, and it’s becoming apparent that if you want to stay competitive in your career, you will need to develop enough technical capabilities to analyze large amounts of data using sophisticated and powerful tools beyond Excel.
How does a non-technical business and marketing professional build powerful analytical skills? Most books and tools are written by engineers for engineers. We, at Strata Scratch, understand this problem. It’s impossible to find resources tailored to the non-technical professionals – there are no tools easy enough for novices; there are no guides and exercises written for business and marketing professionals that also leverage these powerful tools.
We hope to help the new business and marketing professionals. We have a tool easy enough for non-technical novices to use, with SQL and Python guides and exercises tailored to the business and marketing professional. We’ll keep posting here with useful advice for the data-driven business and marketing professionals. We hope you follow along with us.